Social Media Specialist I–Campaign Manager

Bengaluru, Karnataka, in
Company: Thermo Fisher Scientific
Category: Business and Financial Operations Occupations
Published on 2021-07-25 22:08:08

Are you passionate about social media in all shapes and platforms? Would you love the challenge of taking scientific content and remolding it into engaging experiences? Our customers and prospects demand accurate resources that first grabs their attention as everyday people and then interacts and appeals to them as researchers in the community. We are big believers in digital marketing and its power to enable us to grow while helping our customers achieve their scientific goals. We are the leader in serving science, making the world healthier, cleaner, and safer. We are looking for someone to help us make a difference.

As the Social Media Specialist I – Campaign Manager , your responsibilities include the development, execution, maintenance, and optimization of paid social media campaigns with support and supervision from the local area Team Lead as well as strategic direction from the US-based team. This role will also perform regular budget, asset, and audience enhancement activities across multiple social platforms for the Biosciences (BID) division of the Life Sciences Solution Group.

To be successful in this role, you should enjoy working in a fast-paced environment, able to balance multiple projects at a time, have strong communication, organizational, and project management skills. The ideal candidate is detailed, a self-starter, a creative problem solver, analytical, deadline driven, and constantly seeks opportunities to improve the performance and processes for the channel. Paid execution should adhere to Corporate Social Media policies, Brand guidelines and utilize validated analytics techniques when executing social campaigns. You should also be knowledgeable about the latest industry trends and changes and strategically apply them to campaigns in collaboration with relevant business partners.

As a part of working for a global company, be available to work flexible hours in order to participate in meetings spanning multiple regions.

Responsibilities:

  • Promote content on Facebook, Instagram, LinkedIn, and Twitter platforms that meets strategic goals and be able to offer recommendations and solutions for content that does not meet minimum standards or specifications
  • Maintain paid social campaigns to ensure that objectives are met and budget stays on target
  • Employ Agile methodology within Workfront as a means of ensuring that assigned tasks are completed on schedule, provide status updates and set reasonable business partner expectations while maintaining a healthy work-life balance for yourself
  • Provide regular Insights Reporting, offer recommendations, and identify growth opportunities utilizing platform and/industry data
  • Publish blog content, that includes routing for Legal and Regulatory approval, optimizing images, and applying good SEO practices
  • Coordinate with local area and US-based team to ensure proper alignment on assigned tasks as well as with business partners for clarification or correction.
  • Participate in Agile Ceremonies and follow the guiding principles
  • Minimum Qualifications:

  • Bachelor’s Degree in marketing or in relevant field
  • Hands-on experience in native social media campaign/ad managers for a brand
  • Basic graphics design capability utilizing Photoshop or similar program
  • Proficient with Microsoft Office (Excel, Word, Outlook, and PowerPoint)
  • Collaborative solutions-driven demeanor with the ability to interpret data, develop insights, and communicate findings as calls-to-action
  • Ability to operate independently against a framework of defined business objectives
  • Ability to interact well with a diverse group of technical and non-technical people
  • Strong (written and verbal) communication and interpersonal skills
  • Strong time management, organizational, planning and prioritization skills
  • Preferred Qualifications :

  • Experience marketing to Life Sciences, Pharmaceutical, or Medical Device industries
  • Certifications in social platforms, examples: Hootsuite, Google AdWords, Twitter Flight School, etc.
  • This position has not been approved for Relocation Assistance.

    At Thermo Fisher Scientific, each one of our 80,000 extraordinary minds has a unique story to tell. Help achieve our singular mission, apply today http://jobs.thermofisher.com

    Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

    Jobs you might also be interested in