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CARS24

Growth Marketing Manager

Gurugram, Haryana, IN
FULL TIME

Company: CARS24

Category: Management Occupations

Published on 2022-05-08 07:01

Position: Manager, Seller-Growth


As a Growth Manager you would be the owner of driving the user conversion funnel in the

most cost effective manner, to help improve the marketing ROI & customer experience

across the different stages. You would be expected to innovate on setting up key processes

with the objective of engaging customers positively to bring them back into the marketing

funnel. Some key areas of responsibility include -


Responsibilities:

● Define & own key metrics for maximising growth, ROI & operational excellence.

● Create & deliver monthly and quarterly growth targets and plans

● Managing strategy, planning & fast execution of cross- functional growth projects at

both macro and micro levels, working closely with product, business, marketing

amongst other teams, to run experiments, A/B tests & roll out new features &

processes on an ongoing basis

● Find innovative hacks and collaborate with teams to drive better funnel conversion

App/website, CRM & other channels (eg: App/ browser notifications, Whatsapp,

SMS,Calls etc)

● Analyse data, business & market trends ,opportunity areas for growth or attaining

efficiencies with overlapping business processes, to develop data backed insights &

recommend new strategies.

● Managing a team of 8-10 members & continuously guide them to achieve their

  • maximum potential & best results for the business


Requirements :

● Overall work-experience of 5+ years with 2+ years of experience in Project

Management/ Business Analytics/ Consulting

● Knowledge & experience of digital marketing (Search, Display, CRM) is a plus

● Educational qualifications: MBA (preferably from a tier 1 or tier 2 MBA college)

● Strong analytical ability to turn complex data & insights into easily understood data

stories & a data driven approach to decision making

● Detail oriented, good at problem solving

● Ability to lead with influence & work collaboratively with multiple cross-functional

teams

● Excellent organisational & communication skills

● Strong in excel