Experience : 7-9 years of experience preferably from Electrical, Technology and Home improvement sector
Location : Mumbai
Notice Period : Serving
Qualification : MBA / BE
Proficiency: Content Marketing & Modern Trade
Added Advantage : Digital tools experience like E-learning, Sales Navigator
Partner with social team to maintain focus on B2B brands
Understanding of various B2B channels – Distributors, Panel Builders, Influencers etc.
Understanding B2B Influencers – Consultant, Architects, Subject experts etc.
Co-ordinate with product team for product launches & promotions
Responsible for driving various modern trade format of company – Innoval, Studio, SIS etc.
Plan launches and footfall driving program in partnership with distributors and local team
Lead generation programs for modern trade vertical
Monitor ROI of each module
Develop campaign-based programs in speciality area – Data Centre, Energy Efficiency, IOT etc.
Participate and develop content for webinar, knowledge series, exhibitions
Make content flow for Blogs and Partnership platform
Develop content for website and e-catalogues
Monitor periodical performance of brand through brand equinity and CSAT survey