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QSS Global

Lead – B2B Marketing & Modern Trade

Mumbai, Maharashtra, IN

Company: QSS Global

Category: Business and Financial Operations Occupations

Published on 2022-05-13 19:30

Experience : 7-9 years of experience preferably from Electrical, Technology and Home improvement sector

Location : Mumbai

Notice Period : Serving

Qualification : MBA / BE

Proficiency: Content Marketing & Modern Trade

Added Advantage : Digital tools experience like E-learning, Sales Navigator

Responsibilities :

Partner with social team to maintain focus on B2B brands

Understanding of various B2B channels – Distributors, Panel Builders, Influencers etc.

Understanding B2B Influencers – Consultant, Architects, Subject experts etc.

Co-ordinate with product team for product launches & promotions

Responsible for driving various modern trade format of company – Innoval, Studio, SIS etc.

Plan launches and footfall driving program in partnership with distributors and local team

Lead generation programs for modern trade vertical

Monitor ROI of each module

Develop campaign-based programs in speciality area – Data Centre, Energy Efficiency, IOT etc.

Participate and develop content for webinar, knowledge series, exhibitions

Make content flow for Blogs and Partnership platform

Develop content for website and e-catalogues

Monitor periodical performance of brand through brand equinity and CSAT survey

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