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Lead - Campaign Management & Analytics

Mumbai, Maharashtra, IN

Company: 5paisa

Category: Management Occupations

Published on 2022-05-14 15:40


  • Plan & Strategize the marketing campaigns to achieve the business objectives (Retention, New Acquisition, Contextual Communication, Frequency of communications).
  • Conceptualize and designed the marketing campaigns to drive spends, growth and digital acquisition of B2C customers.
  • Implementation of multi-channel campaigns by leveraging email marketing, mobile marketing (Notifications/SMS) and social media (Facebook/Instagram/Google ads).
  • Skilled at turning consumer insights and analytics into action to generate value for customers.
  • Liaison between marketing and technology, responsible for understanding/solving data issues, translating business requirements into technical specifications.
  • Working with Analytics team took complete responsibility of Reporting and Monitoring Marketing KBMs.
  • To help the Channel Owners with Realtime Reports and Projections and allowing them to take informed decisions.
  • Conceptualised and Created a Linear Programming Model for creation of optimum CRM Calendar for the week and Budget Allocation for Social Prospecting Channel.
  • Responsible for creation of Easy to Understand Dashboards using Adobe Analytics and Report Builder for the Stakeholders.
  • Responsible for creation of Monthly and Day wise Traffic Targets and Traffic Panning for all the Digital Channels and Categories.
  • Act Single Point of Contact for all the Ad hoc Data Analysis and Data Requests related to Adobe Analytics and Marketing Metrices.
  • Conceptualised and modelled a Segmentation Process for the users to be targeted by CRM Channels to convert Recent Buyers into Frequent Buyers.
  • Managed projects such as automation of Daily MIS reports on Data Studio, Tableau and track industry and competition data via Data analysis.

Marketing tools Knowledge & Skills:

  • ZOHO Campaign
  • Clever Tap
  • Mailchimp Tracking Platforms
  • Affiliate Marketing/ Mobile Marketing Growth Hacking
  • Web Analytics (Google Analytics)
  • Mobile App Installs & Engagement Real-time Dashboard, Attribution Models & Visualization Tools


  • Result oriented approach with excellent relationship management skills
  • Excellent verbal and written English
  • Good communication and interpersonal skills
  • Multi-tasking abilities
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