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dentsu X

Media Buyer

Gurugram, Haryana, IN

Company: dentsu X

Category: Arts, Design, Entertainment, Sports, and Media Occupations

Published on 2022-04-30 18:55

Media Buyer negotiate and buy advertising inventory for dentsu X clients. They will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.

In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals.

If you’re knowledgeable about current media channels and advertising options, we’d like to meet you. Your goal will be to optimize ad exposure and outdo competition while staying within budgets.

Responsibilities of the role: -

Help identify target audiences and plan media campaigns

- Compare and negotiate rates, ad space and airtime

- Optimize plans and budgets according to the best media mix

- Prepare schedules and adjust when needed

- Experiment with new platforms and channels

- Ensure ads are creative and displayed appropriately

- Monitor costs and return on investment (ROI)

- Report to clients and build long-term relationships

Desired Skills:

- Proven experience as Media Buyer

- Familiarity with media-buying, planning and research, BARC tool

- Interest in following advertising and media trends

- Working knowledge of media analytics software (e.g. comScore)

- Excellent communication and negotiation skills

- Organizational and multitasking abilities

Attention to detail

- Critical thinking skills

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