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Bajaj Finserv

National Lead – Web Business – Smartphones (Digital) (GB07)

Pune, Maharashtra, IN

Company: Bajaj Finserv

Category: Computer and Mathematical Occupations

Published on 2022-05-12 19:17



Bajaj Finance Limited

Role & Band

National Lead – Web Business – Smartphones (Digital) (GB07)

Reports to

National Head – Web Business – EMI Finance

Business Unit

Web Business and Group Marketing


Corporate Office, Pune

High level position


  • Digital Distribution Framework for EMI Finance for smartphones category
  • and drive omnipresence practice for smartphones category
  • business nuances with digital practices - Customer journey ownership, Asset Performance, search, paid and remarketing practices and alike
  • improve performance and drive new capabilities in collaboration with other verticals and COEs
  • employment engagement
  • a portfolio with a P&L


The company is going through biggest digital transformation in its history, creating a platform that offers omni-channel experience to the customer, supported by our large distribution footprint of over 1 million partners. Our ambition is to create a benchmark of consumer-tech experience in the country. This Business unit is at the center of the transformation for the company’s web engines. You come in at a time wherein over the next 3 years you will get an opportunity to be in transformation journey


Our EMI card franchise is 3 CR strong with a distribution network across 3900+ cities and over a 1.2 L+ point of sales. We have built a hyper local marketplace www.EMISTORE.COM to help drive online commerce for the franchise. This role would build the framework to drive the digital distribution through various ecommerce practices and process to deliver business outcomes.


  1. Web distribution, Funnel & sourcing strategy
  • Create and execute overall distribution strategy covering in-bound, out-bound and remarketing practices
  • Complete responsibility for top of funnel, middle funnel, and bottom of funnel initiatives with MAU, retention and NPS as key metrics
  • Create and implement effective funnel & sourcing strategies
  • Drive lower cost of sourcing as a critical success metric, using multi- channel orchestration
  • Actively monitor portfolio performance and make necessary changes in the sourcing mix
  1. Asset Performance & Capabilities
  • Own the overall customer journey experience for Unsecured loans across web distribution points to ensure best in class customer experience
  • Work with web technology and governance teams to monitor asset performance
  • Lead a culture of growth through continuous improvement by sponsoring new capabilities

3. Journey Experience Enhancement

  • Own the web journey for Unsecured loans category
  • Work with the design teams to enhance the user experience
  • Conduct various Beta tests on alternate versions of UI to create the next best customer journey
  • Leverage content team to enhance the usage experience through narrative and assistive text

4. Data at the center of the plate - Be data-driven, create hypotheses, run experiments, lead with data

  • Lead & develop data governance practice for Unsecured loan business
  • Deploy data-led offer enrichment & business propensity programs, product recommendation & affinity models to improve conversions
  • Deliver higher approval rates by continuously scrubbing customer’s data for offers & risk policies
  • Continuously deploy A/B- MVT testing programs to increase conversions
  1. People management and coaching
  • Develop next line of leadership by driving various training and development initiatives
  • Inspire and influence others to think differently, solve problems, and seize opportunities
  • Determine individual training needs & development plans to build expertise and enhance skills
  • Set objectives, conduct reviews, and close appraisal processes for the team as per timelines


  • Stage wise % drop
  • % channel contribution
  • COA
  • TechOps KPIs, Content KPI, Search KPIs, Outbound & remarketing KPIs
  • Funnel Conversion, Business Delivery
  • % contribution to business
  • Subcategory mix


  • 10-14 years of experience (at most) in driving ecommerce business in a captive set-up
  • Post-graduation in Management from a recognized institution
  • Deep knowledge of industry best practices
  • Customer focus by understanding customer behavior and analyzing data & real-world experiences
  • Detailed orientation & very structured thinking
  • Analytical mindset and track record for making data driven decisions whilst also building business intuition around the credit product
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